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Steph Birch

Birch Strategic Services | Blog

By Steph Birch, Founder & Transformation Catalyst

How Tackling Tech Debt Supercharges Growth for UK SMEs

Steph Birch

CREATED BY STEPH BIRCH

Published: 02/09/2025 @ 09:00AM

#techdebt #UKSMEs #DigitalTransformation #ScaleUp #OpsExcellence #CustomerExperience

My blog post this week explains how addressing tech debt transforms fragile operations into scalable growth. It outlines foundations for ownership, testing, integration and communication. UK SMEs can reduce risk, cut costs and accelerate customer value ...

Tech debt weighs us down, Code that needs refactoring, Burden on progress

Tech debt weighs us down, Code that needs refactoring, Burden on progress

Most established SMEs have grown on quick fixes, and that is where tech debt quietly accumulates until the cracks show at scale. It starts with spreadsheets nobody owns, a CRM that is only partially adopted, and an ERP that has never been fully integrated. It functions - until demand surges, onboarding creaks, and shortcuts become the norm rather than the exception.

A clear signal of strain appears when teams juggle several disconnected systems!

This includes stitching together manual workarounds and relying on that one person who knows where all the bodies are buried. New joiners are trained in hacks rather than processes, customer onboarding slows, and release rollbacks mount because testing and approvals were skipped. These are not isolated incidents; they are systemic patterns.

It is understandable why organisations press on: growth turns attention to the loudest customer, not the quietest system. Delivery trumps discipline, and firefighting feels productive. Yet the hidden cost grows, because technical debt compounds just like interest, converting small fixes into expensive rebuilds at the worst possible moment.

The smarter path is to set foundations before the next surge. Ownership of systems must be explicit, with no single points of failure and clear accountability for reliability, roadmap and budget. Processes should be mapped before automation, so technology reflects reality, not idealised diagrams, and integrations remove rekeying and duplication to clear system bottlenecks that slow revenue.

A robust incident management framework is essential so that when things break - and they will - the right people engage quickly, customers are updated transparently, and post-incident reviews drive 'fix, learn, improve' rather than blame. Equally, disciplined change management with staged testing, approvals, and customer-facing input strikes a balance between speed and control, making rollbacks the exception rather than the routine.

Communication beats chaos when product, technology and frontline teams share a direct channel for feedback!

This shortens the path from customer pain to engineering action, converting vague complaints into prioritised backlog items. The result is fewer growth blockers, faster resolution, and better morale across the board.

Data visibility turns opinions into facts. Executives need real‑time dashboards covering uptime, incident frequency, mean time to recovery, release quality, onboarding cycle times and cost to serve. With clear KPIs, leaders can see how software updates perform in production, where risks concentrate, and which investments most improve business scalability.

Execution should be incremental and deliberate!

Start with a pragmatic audit of the tech stack, retire tools that add friction, and sequence improvements that reduce risk earliest. Introduce a regular “stop and fix” cadence, allocate budget in Pounds Sterling for modernisation before firefighting consumes it, and ensure skills are documented so knowledge survives attrition.

None of this is theory; it is operational discipline. When SMEs embrace structured change, adopt a living incident playbook, and connect data to decisions, they spend less time apologising and more time delivering value. The compounding effect is profound: fewer emergencies, faster onboarding, and cleaner routes to market.

The message is simple and urgent: tackle tech debt on your terms, not under duress. By investing early in ownership, testing, integration, communication, and metrics, UK SMEs can convert fragile systems into an engine for scale, thereby protecting customer trust.

And that will free your team to build the future instead of patching the past.

Until next time ...

STEPH BIRCH
Founder & Transformation Catalyst

Would you like to know more?

If anything I've written in my blog post resonates with you and you'd like to discover more of my thoughts about how tech debt will break your growth then do feel free to connect with me on Linkedin or call me on 07772 588024 and let's see how I can help you.

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#techdebt #UKSMEs #DigitalTransformation #ScaleUp #OpsExcellence #CustomerExperience

About Steph Birch ...

Steph Birch 

With over 17 years of hands-on experience, Steph is that rare unicorn who’s done it all - and done it brilliantly. From transforming scrappy contact centres into high-performing hubs, to leading full-scale functions across finance, tech, product, data, compliance, sales and more - she’s scaled it, fixed it, or rebuilt it from the ground up.

Steph’s superpower? Blending big-picture strategy with sleeves-up execution. She’s led operational strategy at board level in industries like Insurance, SaaS, Tech and BPOs — and knows how to drive results whether she’s supporting a scrappy founder or steering a complex enterprise. She’s passionate about people, powered by data, and obsessed with making operations smoother, smarter, and future-ready. 

Are you ready to go from firefighting to future-focused, without losing the heart of your business?

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